People who make AI work.

For education, business and organisations that want to move forward.

01

Hands-on, no slides

By the end of every workshop you have working output — not a recap of a slide deck.
02

Audience-first

Education and business learn AI differently. We tune language, examples and depth to your context.
03

No hype

We also tell you where AI doesn't help. Honest expectations lead to better adoption.

AI Proeflokaal grew from a simple observation: teachers, entrepreneurs and policymakers want to put AI to work, but the course market mostly delivers demos and hype. What's missing: a place where you try AI hands-on, on your own work questions, with peers from the same field.

We combine academic rigour with the pragmatism of someone who has led 25 years of business transformation. From introduction to agentic systems — we make AI tangible.

Team

Two faces — one goal: making AI tangible for the people who have to do something with it.

Wiemer Kuik

Trainer & advisor, AI transformation

Over 40 years of business experience focused on integrating business and IT transformation. Specialties: business transformation, change management, IT governance, stakeholder training, transformation management and presentation coaching.

“Support individuals, teams, and corporations to transform, change, learn, and apply above the speed of change.”
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Bert Kok

Coordinator & lecturer in Entrepreneurship & Innovation, School of Journalism (HU)

Bert is an all-round media expert with deep roots in journalism. He has extensive experience in the fast-moving area where content, technology and business meet. His passion lies in the potential of AI in education and content production.

“He sees AI as a transformative instrument that not only speeds up and improves content creation but also enables personalised and adaptive learning experiences.”