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AI Proeflokaal
Human-Centric Intelligence

AI that doesn't talk, it acts

For education, business and organisations that want to move forward.

AI Proeflokaal grew from a simple observation: teachers, entrepreneurs and policymakers want to put AI to work, but the course market mostly delivers demos and hype. What's missing: a place where you try AI hands-on, on your own work questions, with peers from the same field.

We combine the academic rigour of HU University of Applied Sciences Utrecht with the pragmatism of someone who has led 25 years of business transformation. From introduction to agentic systems — we make AI tangible.

  • Hands-on, no slides

    By the end of every workshop you have working output — not a recap of a slide deck.

  • Audience-first

    Education and business learn AI differently. We tune language, examples and depth to your context.

  • No hype

    We also tell you where AI doesn't help. Honest expectations lead to better adoption.

Team

Two faces — one goal: making AI tangible for the people who have to do something with it.

  • Wiemer Kuik

    Trainer & advisor, AI transformation

    Over 25 years of business experience focused on integrating business and IT transformation. Specialties: business transformation, change management, IT governance, stakeholder training, transformation management and presentation coaching.

    Support individuals, teams, and corporations to transform, change, learn, and apply above the speed of change.

    LinkedIn

  • Bert Kok

    Coordinator & lecturer in Entrepreneurship & Innovation, School of Journalism (HU)

    Bert is an all-round media expert with deep roots in journalism. He has extensive experience in the fast-moving area where content, technology and business meet. His passion lies in the potential of AI in education and content production.

    He sees AI as a transformative instrument that not only speeds up and improves content creation but also enables personalised and adaptive learning experiences.

Our partners

Our locations

  • Main location

    Digital Education Lab

    Padualaan 97, 7e verdieping
    3584 CS Utrecht

    Main location · workshops

  • Secondary location

    Dotslash

    Europalaan 93
    3526 KP Utrecht

    SME workshops / open enrolment

  • Secondary location

    HU Heidelberglaan

    Heidelberglaan 15
    Utrecht

    Education & PhD workshops

Ready to explore AI?

Book a no-obligation intake and discover how we can help your team unlock the power of AI.

Book an intake